Issue(s) to be researched
↓
Review literature/theories relating to topic/area
↓
Formulate research question(s)
↓
Consider whether a social survey is appropriate (if not, consider an alternative research design)
↓
Consider what kind of population will be appropriate
↓
Consider what kind of sample design will be employed
↓
Explore whether there is a sampling frame that can be employed
↓
Decide on sample size
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Decide on mode of administration (face to face; telephone; postal; e-mail; Web)
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Develop questions (and devise answer alternatives for closed questions)
↓
Review questions and assess face validity
↓
Pilot questions
↓
Revise questions
↓
Finalize questionnaire/schedule
↓
Sample from population
↓
Administer questionnaire/schedule to sample
↓
Follow up non-respondents at least once
↓
Transform completed questionnaires/schedules into computer readable data (coding)
↓
Enter data into statistical analysis program like SPSS
↓
Analise data
↓
Interpret findings
↓
Consider implications of findings for research questions
Original reference source: Alan Bryman. 2004. P.85, Second Edition, Oxford University Press